What are Programmatic Online Video Ads?

Advanced Ad Placement at Your Fingertips

As digital marketing continues to grow and evolve, new advertising methods are becoming the norm. One such method, programmatic online video ads, has gained popularity in the last few years and has proven an effective advertising strategy for businesses with video content. In fact, in 2022 alone, digital advertisers in the U.S. spent approximately $63 billion on programmatic digital video advertising, up from the previous year. But what is this digital marketing tactic, and how can it benefit your business? Allow WebDesign309 to explain:

What are Programmatic Online Video Ads?

Programmatic Online Video Explained

Programmatic online video advertising leverages sophisticated algorithms and technology to automatically buy and place ads in video content across the internet. This approach enables advertisers to target specific audiences with great precision, ensuring that your video content is seen by the users most interested in your products or services. By utilizing real-time bidding and data analytics, advertising targeting is more efficient. Programmatic advertising not only optimizes your marketing spending but also enhances the relevance and effectiveness of your advertising campaigns.

Where are Ads Placed?

When algorithms decide where to place your video ads, it depends on the video length you provide and the demographics you wish to target. Generally, programmatic video ads fall under three categories: in-stream, out-stream, and in-display. Each type is shown to online users at different moments in their browsing journey, catching potential customers at the places where they consume content.

  • In-Stream Ads are played before, during, or after the video content the user has selected. They can be skippable or non-skippable and are akin to traditional television commercials but with the added benefit of precise targeting.
  • Out-Stream Ads are designed to appear on web pages and social media feeds, not within video content. They begin playing automatically when they become visible on the user’s screen, offering a non-intrusive way to capture attention outside of video players.
  • In-Display Ads show up alongside other video content, such as in the suggestions for the next videos or as promoted content within video platforms. They are intended to attract users who are already engaged in related content.

How Does Programmatic Video Benefit Your Business?

Besides making the placement of video ads simpler, programmatic video advertising helps get your products and services in front of the people most likely to use them. From increased audience targeting to greater data analysis, the benefits of programmatic online video ads are numerous. Those benefits entail:

What are Programmatic Online Video Ads?
  • Engagement – People love to watch videos! Presenting your products, services and brand in an easily viewable, creative format makes you more likely to have people engage with your ads. Users’ ability to digest short-form content quickly has only become more apparent with the prevalence of platforms like Instagram, YouTube and TikTok.
  • Recall – While images and text for an ad can be effective, they are sometimes difficult for users to recall after viewing them. Conversely, video content is easier for individuals to connect with, making the content more memorable. In turn, people are more likely to share your ads, recommend your company, and remember your brand.
  • Flexibility – Any programmatic video ad campaign can be easily adjusted, with changes quickly implemented through the platforms your ads are through. This enables advertisers to update budgets on the fly, adjust audience targeting, and pause campaigns that aren’t producing results.
  • Extensive Reach – Programmatic video ads can be adjusted and formatted to appear in multiple areas across a website, during video content, or directly after it. Furthermore, your ads will display across multiple devices and platforms (tablets, mobile phones, laptops, PCs), ensuring they reach the most significant swaths of online users.
  • Cost Efficiency – By targeting users most likely to engage with your products or services, you’re not wasting money on broad-spectrum advertising that fails to reach your intended audience. This precision ensures that every dollar spent is an investment toward reaching potential customers who are more likely to be a lead.

Engage in Programmatic Online Video with WebDesign309

If programmatic online video ads are something you wish to try for your company, ensure you’re doing them right with guidance from WebDesign309. Our digital marketing specialists understand how to build finely tuned ad campaigns to produce the best results based on your budgets. Otherwise, WebDesign309 offers a variety of other digital marketing and website development services focused on helping your business stand out from the competition. To learn more about our services or request a free quote and consultation, call 309-213-9398. Our main office is located at 311 SW Water St, Ste 202, Peoria, IL 61602.