Search Engine Marketing

An illustration of clickable ads on a website page, part of an effective Search Engine Marketing strategy

Quick and Effective Results Through Search Engine Marketing

Advertising for your company online can be challenging than you expect! It takes an understanding of digital ad placement, how online advertising platforms operate, and how to most effectively leverage your budget to have the most possible clicks and impressions for your business’s website. Rather than shouldering the challenge of online advertising yourself, why not accept some guidance from professionals well-versed in search engine marketing (SEM)? WebDesign309 holds the key to unlocking your business’s online advertising potential!

How Does SEM Work?

Search Engine Marketing (SEM) is a strategic digital marketing approach used to increase a website’s visibility on search engine results pages (SERPs). It primarily involves paid advertising, where businesses pay search engines like Google to display their ads in the search results for specific keywords. This method provides businesses with a fast track to reach potential customers who are actively searching for their products or services, thereby increasing website traffic and potentially boosting sales. Best of all, you only pay for the ads that potential customers click on, known as pay-per-click (PPC) advertising.

What Are the Benefits of SEM?

A complete SEM strategy might be exactly what your business needs to be seen online. Not only does search engine marketing produce quick results, but there’s plenty of data and analytics to track exactly how your campaign is operating. Here are some of the additional benefits of an SEM campaign with WebDesign309:

  • Quick Results – Very few marketing strategies can be put together, implemented, and begin producing results as fast as an SEM campaign. Once we build your advertising campaign and have it approved by search engines for distribution, you’ll start seeing your ads begin to appear in relevant search results.
  • Brand Recognition – Even without people clicking directly on your ads, they will see them continually appear in search results with related keywords. The more often your business’s website appears at the top of Google or Bing, the more likely it is to be remembered and further investigated by potential new clients.
  • Specific Targeting – Your ads aren’t just placed in “any” search results. We research specific keywords that most align with your business and target audience. Using this data, we create ads that only appear in searches for targeted keywords, so you’re only ever spending advertising budget on the best potential leads.
  • Works with Other Marketing Strategies – As is the same with our SEO, social media promotion, programmatic video, and other digital marketing strategies, SEM works great by itself, but is infinitely more effective in tandem with additional advertising services.
A man holding a lightbulb with different marketing logos springing from it, representing the work done by Search Engine Marketing professionals

What We Do for Your SEM Strategy

Putting together your SEM strategy takes a time and consideration from our marketing team. We have access to unique tools and data that make keyword research and ad creation easy for our marketers to manage.

  • Keyword Research – The same as is with Search Engine Optimization, SEM relies heavily on the selection of unique, high-ranking keywords. Our team conducts research to determine the best words and terms to target your ads with, maximizing the potential for ad engagement and lead conversion.
  • Competitor Research – In addition to researching the best keywords, we look into what your competitors are doing in response. We will target potential areas of advertising where your competitors are lacking, or implement adjustments to your campaign as your competitors do the same.
  • Ad Creation – Our team creates high-end ad copy to promote your products and services. We take the time to develop ads that are helpful, descriptive, and answer the questions potential buyers will ask. Our goal is to drive traffic and promote maximum conversions through enticing, click-worthy ads!
  • Performance Monitoring – Once your advertising campaign is built and running, our work doesn’t stop there. We continually monitor the performance of your ads, devaluing the keywords driving the least amount of traffic and conversions while placing budget behind the best-performing keywords. We are always fine-tuning your ad campaigns for the best possible results.

Promote Your Business with the Right SEM Strategy

The key to a successful digital marketing campaign relies on expert ad placement on today’s leading search engines. Thankfully, with support and guidance from WebDesign309, implementing effective and adaptive Search Engine Marketing is as simple as can be! To learn more about SEM and our additional marketing services, contact us at 309-213-9398 for a free quote and consultation. WebDesign309 serves clients throughout the United States, with offices in Peoria, IL, Schaumburg, IL, and Wesley Chapel, FL.