Yellow Pages vs. Online Directory Listings
Posted on 18 December 2016 at 05:25.
Are the Yellow Pages Really Extinct?
Now that information is available to everyone on a desktop, tablet or smartphone, no one needs to find a plumber, restaurant or other business in a bulky phone book. Many small business owners are wondering if it’s still worth the cost to advertise in the local Yellow Pages. When our clients ask us this, our answer is that there are still some who are loyal to the local Yellow Pages, however even Yellow Pages has transitioned into an online local search player.
How the Internet Killed the Phone Book
If you are searching for a plumber, now you can simply use your phone or computer and search “local plumbers.” The same scenario applies to any type of business you can imagine, from stores to restaurants to dentists.
Even without the local Yellow Pages, most consumers still like the ability to get all the information they need in one place. That’s why search engines are so popular, where users can type in exactly what they need and Google will find 19,100,000 results for them in 0.73 seconds. That’s also why SEO (Search Engine Optimization) is important, and why investing in directory listing services is crucial.
We recommend directory listing services to every business owner we meet because directory listings, like SEO, can help your company appear on the first page of Google search results.
How Online Directory Listings Help You
Do you know how your website and brand is performing online right now? It’s a good idea to check this because there may be incorrect information on online directory listings about your company that you aren’t aware of. You can click on the Test Your Website tab on the right side of your screen or call us and we will find out how your company is doing online.
There are thousands of different online directories, from top names like TripAdvisor and Angie’s List to local online directories and to ones that are industry specific. It’s a good idea to have your company listed in online directories because:
- Directories create relevant backlinks to your website, which help push your website to the first page of Google search results.
- They can increase the number of links about your company that appear in Google search results.
- Customers will have another convenient way to find you, and visit/hire you!
Utilizing the Right Directory Listings
How do you know which directories receive the most traffic, and how do you find the time to create directory listings for all of them? This is the dilemma small business owners face because creating online directory listings is time consuming. It is also a hassle to keep track of all those passwords and to update your information regularly. Some companies also struggle with taking down or editing a listing that is incorrect.
Frequently, we meet with companies that tell us that their customers complain about finding the incorrect phone number in an online directory, but the business owners don’t know how to log in and change it. Sometimes they don’t know who created the listings for their company in the first place. Directory listing services can solve these problems by posting to only the most popular online directories, updating your listings regularly to keep your content fresh and contacting online directories for you to make sure all the information about your company online is 100% accurate!
Directory listing services are an inexpensive way to increase your company’s visibility online. To find out more, contact us online or call us at 309-213-9398. We would be happy to sit down with you and discuss your online visibility.